1ST Class postage cost - additional ounce
High-volume commercial mailers spoke, and the Postal Service listened. Businesses mailing First-Class Mail presort, automation letters using 2nd Ounce Free pricing can mail letters weighing up to 2 ounces at the 1 ounce postal rate. First-Class Mail presort, automation are primarily generated by commercial mailers of bills and statements or transaction mail. 2nd Ounce Free pricing will provide these customers with greater value from their transaction mailings by them include and additional ounce that can be used for operational or marketing purposes at no additional cost.
“What’s 2nd Ounce Free, customers have the flexibility to offset mailing center costs by including additional promotional offers with bills, invoices and statements”, said Gary Reblin, vice-president, domestic products. 2nd Ounce Free also provides business mailers with the option of using higher-quality paper stock or large envelopes to create greater impact.
2nd Ounce Free provides business mailers with the option of using high-quality paper stock or large envelopes to create greater impact. Bills and statements delivered via First-Class Mail are opened more than 95% of the time and, on average, the receiver spends 2 to 3 minutes with each piece.
“This makes transaction mail a highly effective medium for target marketing”, said Reblin. An integral part of the overall commitment from the Postal Service to add value to the mail, 2nd Ounce Free not a limited time promotion, but new prices for First-Class Mail presort, automation letters. It does not apply to single piece letters mailed by consumers. Reblin said that registration is not required, no annual minimum thresholds apply and no payment rebates are needed, since 2nd Ounce Free pricing is offered up front. 2nd Ounce Free can be used to inform, educate and strengthen customer loyalty by providing additional information, such as announcements, disclosures and notifications. The extra ounce can also be used to conduct consumer research with surveys and reply cards. By combining transactional mail with promotional mail, “transpromo”, companies can add more inserts and “onserts” (totaling up to two ounces) without incurring additional postage costs. “Transpromo is highly targeted, measurable form of direct mail that helps companies increase revenue based on an ‘opt-in’ relationship.” said Reblin. “Customers also can use the free second ounce to sell advertising space to other markers, which has the potential to lower the cost of mailing bills and statements.”
This is particularly important to government agencies facing budgetary constraints. This opens an entirely new revenue stream, which as little or no cost associated to it. Cities and counties can sell the additional ounce to marketers, which they are already receiving free
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